Impel Insights

Web Design, Engineering &
Performance Insights

Authoritative guides on conversion-focused design, React performance, Next.js architecture, TypeScript best practices, and Core Web Vitals — written by the engineers who build production systems.

Design & UX

2 articles
Design & UX

How to Choose a Color System for Brands

A practical framework for choosing a brand color system that actually performs. Covers color psychology, accessibility, platform behavior, and a 5-step build process.

12 min readFeb 18, 2026Read
Design & UX

Best Conversion-Focused Web Design Strategies for SMBs

The best conversion-focused web design strategies for SMBs in 2026. Learn trust architecture, CTA optimization, and performance engineering that moves metrics.

14 min readMar 4, 2026Read

DevOps & Performance

1 articles
DevOps & Performance

Best SEO Packages for High-Performance Websites in 2026

Compare Bronze, Silver, and Gold SEO packages built on Next.js with TypeScript. Fixed pricing from KES 39,999. Lighthouse 100/100 scores by default.

14 min readApr 22, 2026Read
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